Elevate Guest Experience With Premium Screens & Awnings

Architectural awnings and motorized screen systems that enhance comfort, protect outdoor spaces, and help hospitality venues serve more guests, longer, and in more conditions.

Why Hospitality Leaders Choose Shading Direct

Shading Direct helps restaurants, hotels, resorts, and entertainment venues maximize outdoor seating with premium awnings and motorized screens designed for fast, hassle-free installation and minimal operational disruption. Our retrofit- and new-construction-friendly screen systems integrate seamlessly into patios, terraces, rooftops, and dining areas.

Built with commercial-grade components designed for long-term performance, every system is custom built for exact dimensions, engineered to fit tight project timelines, and proven in demanding hospitality environments.

  • Expand Revenue-Generating Space

    Motorized screens and retractable awnings allow venues to seat more guests by turning patios, rooftops, and outdoor dining areas into flexible, all-weather environments, making shading a high-margin add-on for outdoor hospitality spaces.

  • Performance Built for Hospitality Use

    Our systems deliver industry-leading wind resistance with durable screen retention systems, ensuring reliability in high-traffic, high-exposure environments.

  • Comfort That Keeps Guests Longer

    Screens block heat, insects, and glare while preserving the view, creating a more enjoyable guest experience that encourages longer stays, repeat visits, and positive reviews.

  • Premium Experience Through Automation

    Shading systems can be powered by Somfy motors and controls that provide smooth, quiet operation with smart home and building-management compatibility, ideal for upscale hotels, resorts, and modern hospitality venues.

Hospitality-Focused Support & Planning

Shading Direct provides partner-grade support for quoting, specs, and installation, helping hospitality teams move from concept to opening day efficiently. We supply engineered documents, CAD files, and spec sheets ready for permitting, simplifying approvals and coordination with architects and designers.

Our solutions are trusted by dealers, builders, architects, and hospitality operators nationwide, supported by dedicated service and support and co-op programs that help you market and promote outdoor spaces more effectively.

Ideal Project Types

Accordion Image Section
Restaurants & Cafés
Hotels & Resorts
Rooftop Bars
Poolside Lounges
Event Spaces
Mixed-Use Developments
Restaurants & Cafés Hotels & Resorts Rooftop Bars Poolside Lounges Event Spaces Mixed-Use Developments
  • Exterior Screens (Manual or Motorized)

    Weather protection without sacrificing views.

  • Retractable Awnings (Manual or Motorized)

    Flexible shade for patios and storefronts.

  • Architectural Shading Systems

    Designed to complement hospitality design standards.

  • Somfy is the world’s leading manufacturer of specialized motors and control systems for retractable awnings, rolling shutters, interior shades, blinds, projection screens and other lift-up applications.

  • Sunbrella, a division of Glen Raven Mills, is the most pioneering brand in the industry. Offers 100% solution dyed acrylic shade fabrics designed just for awnings in over 180 colors and patterns.

  • Phifer Incorporated is a leader in the insect screen, solar control fabrics. They offer versatile and durable, exterior sun control fabrics made in the USA such as SunTex® 80 and 90, and SunTex® 95 and 97.

Serve More Guests. Create More Comfort. Maximize Every Square Foot.

Choose Shading Direct for premium screens and awnings designed to perform in hospitality environments.